Lately, I have seen "exclusive bonus tracks" for different stores----such as Target, Walmart, Best Buy and Circuit City, and ITunes-----all different versions, packaging, songs----here is an example:
Kiss kind of did this with their DVD, Kissology, Each volume has a bonus disc, and the content of the bonus disc depended on WHERE you bought it. Some people bought 4 Kissology sets, just to have all four bonus discs.
What it does is create competition and obsession---which is FUN!--socially, it makes Alice Cooper fans flip out because they want THAT SONG or DISC.
On the other hand, all the different companies/stores sort of get to "share the wealth" because of the increased business.
This way, no one company can monopolize the selling of Alice's album...because each will/would be selling a different version of the album.
The 29th is going to create absolute mayhem. People lined up outside waiting for the store to open just so the can buy the new Alice Cooper album.
Ahhhh, heaven does exist.