The story goes that while in London for a show at the Empire Pool, Wembley in 1972, promoters of the show started getting a bit worried as ticket sales were not what they could have been. Alice, Shep and Beatles associate Derek Taylor hit on the idea of a truck with the picture of a naked Alice and snake driving around London publicising the event. The truck conveniently broke down in Picadilly Circus causing huge traffic jams and, of course, getting the naked Alice advert all over national television. Needless to say, the show was sold out!