The story goes that while in London for a show at the Empire Pool, Wembley in 1972, promoters of the show started getting a bit worried as ticket sales were not what they could have been. Alice, Shep and Beatles associate Derek Taylor hit on the idea of a truck with the picture of a naked Alice and snake driving around London publicising the event. The truck conveniently broke down, reputably after a member of the party "accidently" removed a part from then engine, in Picadilly Circus causing huge traffic jams and, of course, getting the naked Alice advert all over national television. Needless to say, the show sold out!